Let’s start here.

Everyone wants to know the ‘why’ behind the things that matter. So here’s mine. Bear with me.

It is a truth universally acknowledged (I hope Miss Austen won’t mind me borrowing her words) that necessity is the mother of invention. My ‘why’ goes way back. It’s a long story, but at its core is a decision to live with intention. To live on purpose. And the result of that intention is Bizzy Minds.

More Than a Brand

Beyond being a brand for early childhood learning resources, I’d like to think of Bizzy Minds as a small movement, one that encourages us to live more consciously.

What started out as a small observation has now grown roots from a seed of thought that all started with a moment of being present.

Living on Autopilot

Each morning we wake up and reach for our phones and I’m guilty of this too and this is just one example. And from that point on, we often shut out everything else around us. We’re on autopilot. Thoughts begin to race -emails to reply to, deadlines to meet and so on. While brushing our teeth, our minds are already light years ahead, playing out future scenarios on repeat. We drop the kids off at school and drive to work, sometimes amazed that we even arrived, because our thoughts were never fully there.

But in those moments, are we really present, are we really here?

For me, living on purpose means choosing presence. It means being able to observe the world around us and to marvel at the simple gift of life. Having a conversation and really listening, not just hearing words that someone says, but understanding the emotion behind them, and not listening enough to reply to someone.

Slowing down. Tuning in. Being here. As I write this and as you read this are we present in this moment?

A Moment with My Son

That idea hit home for me during a quiet moment with my son. He was struggling with a tracing activity. Constantly fidgeting, full of excuses, completely uninterested.

At first, I didn’t understand it. But when I truly looked, when I was present, I realised what was missing. There was no meaning in what he was being asked to do. The book he was using was black and white. No colour. No story. Just zig-zag lines connecting one duck to another, then another random animal or object.

To him, it was pointless. And I could see why.

Children Need Meaning, Too

I realised that engagement, not just instruction, is what brings meaning to learning. We want our children to understand structure, that sentences have beginnings and endings, that we read from left to right and top to bottom, that there is an order and a sequence to things. But then we give them materials filled with disconnected images and expect them to learn something from it.

The exercise then becomes challenging from both sides - for them and for us.

And in that moment, my intention became clear. I wanted to find a different kind of book, one that told a story. One that had meaning and imagination. One that helped my son practise what he needed to learn, but did it in a way that meant something to him and that would take him on a journey from the start of the exercise till the end.

I couldn’t find one, especially not for early learners.

So I decided to try and create something meaningful.
That’s how Bizzy Minds was born.

Crafting with Intention

Of course, there’s a lot of learning to be done and we won’t get everything right on the first try, but we’re finding our way and making a start.

We want to create books and materials that are meaningful and intentional, built around themes, characters, and stories. Tools that give parents and teachers an opening and a new way to engage and create space for imagination to take over.

 We feel learning should feel like an adventure, one that you and your child take together. At least in those early formative years, when their little minds are trying to absorb so much around them.

This Life. These Moments.

 We don’t have lifetimes to build meaningful moments; we only have this life.

And when we look back, what we’ll remember won’t be the deadlines or the to-do lists. It’ll be those big, beautiful moments.

Through Bizzy Minds, we hope to help build resources that offer an opportunity to build more of them. Those moments of connection, imagination, and presence with your little ones.

Stay blessed